So the problem that slurpee have encountered is that not enough people are buying slurpees in the winter. I had to find a way to sell slurpees in the coldest months, to get people to forget the cold and embrace the fun. I started thinking about the cold, and slurpees relationship with the cold and I couldn't get the idea of  brainfreeze out of my head. So I decided that I could use this odd angle to Slurpees advantage. 

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I decided to create a competition, the Brainfreeze competition. Targeting mainly students and children, to prompt them to create a video of them speed slurping (getting a brain freeze) and in return have the opportunity to win prizes. This will engage the audience and make them want to buy more slurpees, and also get them thinking more and more about slurpees. The mediums that this campaign would be shown through, is metrolites, billboards and video commercials (television and online).

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Here is an example of a metrolite

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